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Bud Evans

Unlocking the Power of Private Money Lending in Real Estate



In the world of real estate investing, capital is king. Whether you're flipping houses or acquiring rental properties, having access to funds can make all the difference. But what do you do if your own savings or traditional bank loans aren't enough? Enter private money lending—a powerful tool that can help you secure the financing you need to succeed without relying solely on your own resources. In this guide, we’ll explore the ins and outs of private money, how to find private money lenders (PMLs), and why they can be a game changer for your real estate ventures.

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Photo by Naomi Hébert

What is Private Money Lending?

Private money refers to capital provided by individual investors rather than traditional financial institutions. These investors are often friends, family members, or acquaintances who are looking for better returns on their investments than what they would receive from savings accounts or the stock market. They may not actively invest in real estate themselves but are eager to put their capital to work in this lucrative market.

It’s crucial to distinguish private money from hard money. While hard money lenders act as brokers connecting you to funds from institutional investors, private money comes directly from individuals. This means you have the flexibility to set your own terms, interest rates, and repayment schedules—often resulting in a more favorable deal for both parties.


Photo by Kenny Eliason on Unsplash 

Why Private Money is a Game Changer

Let's dive into why private money lending is a game changer compared to traditional financing methods:

  • You Make the Rules: When working with private money, you control the terms of the loan. Unlike banks that impose rigid conditions, you can negotiate terms that fit your investment strategy.

  • Win-Win Situation: Private money lenders earn passive income through interest secured by real estate, while you manage the property and reap the benefits of your investments.

  • Flexibility: Private lenders can move quickly, often closing deals in 24 to 48 hours without the lengthy approval processes required by banks.



Comparing Private Money to Hard Money

To further illustrate the advantages of private money, let’s compare it with hard money across several key areas:

  1. Percent of Purchase Price: Hard money lenders typically fund 80-95% of the purchase price, whereas private money lenders can sometimes cover up to 125% of the deal, including renovation costs.

  2. Interest Rates: Hard money rates often start around 12% or more, while private money rates can be as low as 8%.

  3. Origination Fees: Hard money loans often come with origination fees of 2 points or more, while private money lenders typically don’t charge these fees.

  4. Loan Terms: Hard money loans are usually short-term (6-12 months), but private money loans can range from one year to 30 years.

  5. Extension Fees: Hard money lenders may charge for extensions, while private lenders often do not, assuming you have a good relationship with them.

  6. Credit Score Requirements: Hard money lenders scrutinize your credit score, while private lenders focus on your experience and relationship with them.

  7. Collateral and Personal Guarantees: Hard money lenders often require personal guarantees, while private lenders may not.

  8. Speed of Closing: Hard money loans can take weeks to close due to extensive requirements, while private loans can close in just a couple of days.



Multiple Payment Opportunities

One of the unique advantages of private money is the ability to get paid multiple times throughout a deal:

  • Initial Check: When you close with private money, you might receive more than just the purchase price, allowing you to cover renovation costs upfront.

  • Consulting Fees: As the project manager, you can pay yourself a consulting fee for overseeing renovations and managing contractors.

  • Final Payment: Once you sell or refinance the property, you receive another check, enhancing your cash flow.



Why Lenders Want to Work with You

Understanding why private money lenders are eager to invest in real estate can help you build strong relationships:

  • Higher Returns: Private lenders typically earn 6% or more on their loans, which is better than traditional savings options.

  • Secured Investments: Loans are secured by real estate, reducing the perceived risk for lenders.

  • Consistency: Real estate provides stable, predictable returns compared to volatile markets like stocks.

  • Trust Factor: Lenders prefer to work with individuals they know and respect, making it essential to build trust through transparency and performance.



Where to Find Private Money Lenders

Private money lenders are often closer than you think. Here are some effective strategies for finding them:

  • Tap into Your Warm Market: Start with friends, family, and colleagues who may have funds to invest.

  • Networking Events: Attend real estate networking events, church groups, or local clubs to meet potential lenders.

  • Community Connections: Upscale bars or sporting events can also be great places to network and discuss investment opportunities.



Structuring Your Private Money Program

Once you've identified potential lenders, it’s time to structure your private money program:

  1. Who Are You: Be transparent about your track record and why lenders should trust you.

  2. Explain Why: Educate potential lenders on the benefits of private money lending and how it can be a low-risk, high-reward opportunity.

  3. Specific Terms: Clearly outline the loan terms, including interest rates, payment frequency, and security provided by the real estate asset.

  4. Payment Clarity: Make sure lenders understand how and when they will be paid, emphasizing security in the transaction.



Tapping into Self-Directed IRAs

Another potential source of private money is through self-directed IRAs (SD IRAs). Many people are unaware they can use retirement funds to invest in real estate:

  • Establish Relationships: Connect with SD IRA representatives who can guide you and your lenders through the process.

  • Secure Funding: Ensure that funds are secured before making offers on properties.

  • Complete Transactions: Work with your attorney and SD IRA rep to finalize investments and close deals smoothly.



Final Thoughts

Raising private money is about more than just funding; it’s about building relationships, establishing credibility, and creating a business that allows you to thrive. By harnessing the power of private money lending, you can unlock new opportunities, scale your real estate ventures, and achieve financial freedom. Remember to approach potential lenders with confidence, transparency, and respect. With the right strategy, you can turn your real estate dreams into reality.


Now is the time to take action. Start building your private money strategy today and pave the way for your success in real estate investing!


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